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From invisible costs to better margins
Company:
Lavender
Locatie:
Driebergen
More insight into hidden costs leads to better margins
Cor van Jaarsveld of Lavendel in Driebergen has been working with Floral Profit for six months now, and from the very first moment, the experienced florist was struck by the sheer insight he gained into costs he'd previously barely noticed. "Packaging rental, auction fees, that kind of stuff. The difference per stem seems like only a few cents, but when you buy hundreds of thousands of stems annually, it makes a huge difference," he explains. Thanks to Floral Profit's detailed cost calculations, he now has a much clearer understanding of his actual margins, which ultimately leads to improved profitability.
From intuitive price calculation to data-driven decision-making
Previously, he relied primarily on his experience to determine sales prices and met with his accountant occasionally to monitor margins. "Now I can see where I stand in real time. The days of jotting it all down on a piece of paper and thinking, 'Oh well, we'll see how it goes, and otherwise we'll have a bit more next week,' are over. Costs are much more complex these days," he explains. Thanks to Floral Profit, he can see the exact costs per plant or per stem and whether the purchase-sales margin is at the desired level, allowing him to make adjustments immediately if necessary.
Saving time and money
The florist is not only satisfied with the financial insight, but also with the system's ease of use. "After the auction, I walk to my truck, and within five minutes I can link the sales prices on my iPad and email the updated price list straight to the shop. It's a piece of cake!"
A recommendation for fellow florists
When asked what he would say to other florists hesitant to try Floral Profit, he's resolute: "Just give it a try. It's not expensive, and I think you'll be much better off margin-wise, because you can keep a much better eye on your costs. Times are changing; costs have risen so dramatically that you can hardly afford a mistake anymore. I also prefer working with fixed retail prices, but if purchasing becomes so high that you can't make any profit anymore, then the prices in the store will definitely go up. You have to make sure your margin stays healthy, and Floral Profit helps you with that."